The Ultimate Guide to Top 10 Email Marketing Tools in 2023: From Free to Paid

With the rise of online shopping and services, the in-person interaction between businesses and customers has reduced drastically. This has prompted the need for brands to get in touch with their audience base through online means. Email marketing is one of the most effective ways to do that and grow your business. It’s also one of the most affordable marketing channels, making it a great option for businesses of all sizes.

But with so many different email marketing tools available, it can be tough to know which one is right for you. That’s why we’ve put together this ultimate guide to the top 10 email marketing tools in 2023.

In this blog post, we’ll cover everything you need to know about email marketing tools, including:

  • The power of email marketing
  • Some statistics related to email marketing
  • Breakdown of the top 10 email marketing tools

The Power of Email Marketing – Why is Email Marketing Still Relevant?

Email marketing has been around for decades, but it’s still one of the most effective ways to reach your target audience and grow your business. In fact, a recent study by Statista found that email marketing is the most effective marketing channel for businesses of all sizes, with some of the best email marketing tools reaping the best results.

There are a few reasons why email marketing is still so relevant:

  • Email is still the most popular way for people to communicate online. According to Statista, there are over 4.3 billion active email users worldwide.
  • It is a direct and personal way to communicate with your customers. When you send an email, it goes directly to their inbox, where they are more likely to see it and engage with it than if it were posted on social media or lost in their search results.
  • Email marketing is highly targeted. You can segment your email list and send targeted emails to different groups of subscribers based on their interests, needs, and behaviors. This helps you increase your open rates, click-through rates, and conversion rates.
  • Another critical factor why businesses should opt for email marketing is the ROI (Return on Investment). As per research, email marketing has the potential to reap an ROI as high as $47.80 for every $1 spent.

Success Stories and Statistics to Prove the Effectiveness of Email Marketing

Here are a few statistics that prove the effectiveness of email marketing:

  1. Email marketing has a conversion rate of 3%, which is 3 times higher than the conversion rate for social media marketing.
  2. 72% of people who subscribe to email lists say they do so to receive special offers and promotions.

Breakdown of Top 10 Email Marketing Tools

Here is a brief overview of the top 10 email marketing tools in 2023:

Free Tools

  1. HubSpot – Known as one of the top marketing automation platforms, it also has a free email marketing tool that can help with small business requirements. You get access to the CRM that is free for life and can create a repository of contacts, segregate them by lists and manage and track the performance of your email marketing campaigns.
  2. Brevo – Formerly known as Sendinblue, this is an excellent platform that offers several features under its free plan. You get unlimited contacts but can only send up to 300 emails per day. The tool offers features like SMS sending, detailed analytics, transactional emails and robust marketing automation.
  3. Sender – This is yet another great free email marketing tool that ensures a high deliverability rate. You can create great newsletters without having any HTML knowledge. It also helps you track open rates and create buyer profiles with its in-depth analytics to help you personalize your emails.
  4. Mailchimp – One of the favourites of small businesses. Mailchimp is one of the best email marketing tools currently available for free. You get a form builder, landing page builder, marketing CRM, subject line assistant and much more in the free plan that supports emails for 500 contacts with a 1000 emails per day limit.
  5. Omnisend – Yet another free email marketing tool, albeit a more sophisticated one, Omnisend is best suited for e-commerce platforms. It provides features like automated email delivery based on behavioral triggers, comprehensive audience insights, newsletter designing and the option to include scratch cards and discount coupons as well.

Paid Tools

  1. Zoho Campaigns – Widely known as a fully integrated business suite, it offers unlimited emails, A/B testing, dynamic content and more. Its paid plans start from $3/month.
  2. Drip – This is also one of the best email marketing tools that provide its users with powerful engagement- and behavior-based segmentation through analytics, marketing automation, easy email designs and more. Its paid plans start from $39/month.
  3. Moosend – It is one of the simplest email marketing and automation tools available for small businesses. You get fully customizable templates, a drag-and-drop newsletter editor, subject line and content A/B testing, countdown timers and much more. Its paid plans start from $9/month.
  4. GetResponse – This tool is an affordable option if you’re looking for a paid email marketing option. The tool has features like native integrations, AI-powered newsletters, powerful marketing campaign analytics, autoresponders, etc. It has a free plan for up to 500 subscribers, with paid plans starting at $15/month.
  5. Eloqua – If you’re in the market for an email marketing and automation tool that offers enterprise-level scalability to generate B2B leads, Eloqua should be your first choice. It is one of the leading enterprise email marketing and automation platforms, known for scalability and robust features like campaign orchestration, sales and marketing alignment, lead management and segmentation and targeting. Its paid plans start at $2,000/month, suitable for large enterprises.


Email marketing remains a powerhouse in digital marketing, and choosing the right tool is vital for success. The top 10 email marketing tools mentioned in this guide cater to a variety of needs and budgets, whether you’re a small business owner, content creator, or e-commerce entrepreneur.

Evaluate your specific requirements and budget to find the tool that aligns perfectly with your email marketing goals in 2023. With the right email marketing platform, you’ll be well-equipped to connect with your audience, nurture leads, and drive business growth.

Facing difficulty on how to scale your business with email marketing? Consult with STL Digital’s experts for support with a variety of email marketing tools. Or better yet, we’ll do the work for you, while you enjoy the benefits. Whether it’s a free email marketing tool or a paid one, STL Digital’s suite of tools will awe you.

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