10 Instagram Statistics and Facts Focused on the India for 2024

In the realm of social media dominance, Instagram stands tall as one of the frontrunners, captivating millions with its visual appeal and interactive features. Amidst the bustling digital landscape, India emerges as a pivotal player, with its colossal population shaping trends and dictating market dynamics. As we delve into the nuances of Instagram’s impact on the Indian subcontinent, let’s unravel 10 insightful statistics and facts that illuminate its trajectory in 2024.

1. Instagram’s Meteoric Rise in India

India’s love affair with Instagram continues to blossom, as evidenced by its staggering user base growth. According to Statista, as of January 2024, Instagram boasts over 362.9 million active users in India, making it the largest social media consumer user base.

2. Proliferation of Influencer Culture

The influencer ecosystem on Instagram has flourished, weaving itself seamlessly into India’s digital fabric. Indian millennials now trust influencers’ recommendations over traditional advertisements, underscoring the profound impact of influencer marketing on consumer behavior.

3. E-Commerce Evolution

Instagram’s evolution into a robust e-commerce platform has been transformative, catalyzing the growth of online businesses across India. According to a survey on Statista conducted by Rakuten Insight in February 2023 reported that 70 percent of Indian respondents preferred Instagram for social commerce, signaling a paradigm shift in consumer purchasing patterns.

4. Video Content Dominance

The rise of short-form video content has become ubiquitous on Instagram, captivating audiences with its engaging format. Video posts on Instagram witness much higher engagement rates compared to static image posts, indicative of the platform’s pivot towards video-centric content.

5. Embrace of AR Filters

Augmented Reality (AR) filters have emerged as a cornerstone of Instagram’s appeal, captivating users with immersive experiences. Active Instagram users engage with AR filters on a regular basis, highlighting their integral role in fostering user engagement.

6. Regional Language Content Surge

The proliferation of regional language content on Instagram has democratized digital expression, fostering inclusivity and cultural diversity. Instagram posts from India are now published in regional languages, reflecting the platform’s resonance across linguistic boundaries.

7. Gen Z’s Social Media Dominance

Gen Z continues to exert its influence on Instagram, shaping trends and redefining digital discourse. In India, with the high internet and smartphone penetration majority of Gen Z are active on Instagram, underscoring its status as their preferred social media platform.

8. Brand Authenticity Imperative

Authenticity has become the cornerstone of brand-consumer relationships on Instagram, with most Indian consumers expecting brands to demonstrate authenticity in their content and interactions.

9. Explore Tab Engagement Surge

The Explore tab on Instagram has emerged as a fertile ground for content discovery, driving a large part of total user engagement on the platform in India. This surge underscores the pivotal role of algorithmic curation in shaping user experiences.

10. Rising Digital Wellness Consciousness

With growing concerns surrounding digital wellness, Instagram has implemented features aimed at promoting mindful usage. Indian users actively utilize Instagram’s digital well-being tools to manage their screen time and foster a healthier relationship with the platform.


Instagram’s journey in India is a testament to its transformative impact on social dynamics, consumer behavior, and digital culture. As the platform continues to evolve and innovate, its influence is poised to deepen, further intertwining itself with the fabric of everyday life in India.

Whether it’s fostering meaningful connections, driving e-commerce growth, or championing digital creativity, with your partnership with STL Digital’s Digital Experience Services, leverage Instagram’s allure in India that remains unparalleled, promising a future brimming with endless possibilities in the vibrant landscape of social media.


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