Transforming sales operations through Salesforce Sales Cloud for a leading optical solutions company


Communications & Media


Enterprise SaaS

Background of the Customer

The client is a leading global optical and digital solutions company providing advanced offerings to build 5G, Rural, FTTx, enterprise, and Data center networks.

Key Objectives/Challenges

  • Faced challenges in managing the sales force efficiently and also providing a seamless experience to the clients
  • Wanted to leverage modern technology to enhance their sales operations, and hence wanted to implement best-in-class CRM that would enable them to centralize customer data, streamline sales processes, and gain valuable insights to drive more informed business decisions.

Our Solution

  • Conducted a thorough analysis of sales processes, identifying key needs and areas for improvement.
  • Salesforce Cloud Configuration and Customization was utilized to streamline the sales process.
  • The implementation team ensured a seamless transition by migrating existing customer data from legacy systems to Sales Cloud.
  • Comprehensive programs to familiarize the sales team with Sales Cloud’s features and functionality.

The Impact

STL Digital, in alignment with Client expectations, delivered:

Salesforce's robust reporting and analytics capabilities empowered them to gain deep insights into their sales performance, customer trends, and market dynamics.

The company achieved a seamless lead-to-opportunity conversion process, enabling sales representatives to focus on high-value activities.

Real-time visibility into the sales pipeline and task management capabilities enhanced collaboration, enabling sales representatives to prioritize their efforts and close deals faster.

By streamlining sales processes, increasing productivity, and enhancing customer engagement, the client experienced significant business growth. Sales revenue increased, and the company expanded its customer base while maintaining high customer satisfaction levels.

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